We help teams make places that work
- by starting where most don't
SignalSites is a place consultancy built around one core idea:
Fit is more important than vision. Because even the most exciting concepts fall flat when they’re based on assumptions, not behaviour.
We don’t write 100-page reports. We don’t pitch blue-sky ideas.
We run fast, focused sprints to help you clarify what matters, test early, and make smarter bets — backed by real-world signals.
That means:
Less time polishing PDFs. More time aligning teams.
Fewer false starts. Stronger funding cases.
Places that are shaped by people — not just by plans.
SignalSites brings a product mindset into the world of place.
We work best with developers, landlords
and councils who are done guessing.
- They’re tired of the “build it and they will come” myth.
- They’re too early for a full design team, but too late to stay vague.
- And they want to make better decisions, faster.
If that’s you, you’re in the right place.
We believe:
Strategy starts with signals, not assumptions.
Behaviour tells you more than opinion
It’s cheaper to test early than to fix late
Design should be iterative
even in the built environment
This isn’t just better planning.
It’s smarter decision-making.
Expertise:
Urban regeneration – designing strategies for civic spaces, meanwhile projects and town centre activation
Digital product leadership – building tools for high street entrepreneurs and commercial property.
Civic entrepreneurship – co-founding ventures that blend local impact, commercial viability and great design
Visual storytelling – using concept design and illustration to communicate early-stage ideas
Over the past decade, I’ve worked across two worlds that rarely speak to each other: product strategy and place development.
In product, we’d never launch without understanding the user.
We test assumptions. Prototype ideas. Learn from behaviour before committing resources.
But in place development, we still jump to delivery far too soon.
We guess at demand. We plan top-down. We write strategies with the ink already drying on a design. And I’ve seen teams get stuck first hand — investing energy in big, exciting ideas without testing whether they actually fit.
That disconnect is what drove me to create SignalSites — a consultancy built around the idea that good places start with better questions.
Let's talk
Drop us a message to find out how SignalSites can help unlock your project.
