Finding the signal
before you build
We help developers, councils and landowners create
successful places by uncovering what people actually need, want and do before committing to design or delivery.

Don't start with a vision. Start with demand.
Bold regeneration strategies often repeat the same ideas – eat, work, play – but six months later, footfall fades and shutters go down. Too many places are planned from the top down, without understanding real demand.
SignalSites helps you find place-market-fit – aligning what a place offers with what people actually need and use. The result? Fewer costly assumptions. Stronger strategies. Places that last.
If you wait until the end to ask "is this going to work?" - it's already too late.






A smart, structured process for place-market-fit
We work in four fast, focused sprints – designed to help you clarify your opportunity, sense demand, test ideas, and move forward with a plan that works.
1
SignalFRAME
Define the Challenge
We align stakeholders around the real opportunity – mapping goals, audiences, and assumptions before design work begins.
Outputs: Opportunity Canvas, Assumption Map, Strategic Prompt
2
SignalRADAR
Discover the Insights
We uncover behavioural and cultural patterns – from shifting work habits to retail preferences – and turn them into insight.
Outputs: Personas, Journey Maps, Demand Signals, Insight Themes
3
SignalLABS
Prototype the Concepts
We translate those insights into sketch-level concepts – user vignettes, use-type mixes, and story-driven scenarios you can test.
Outputs: Concept Illustrations, Use Mixes, Flow Diagrams, Activation Plans
4
SignalBLUEPRINT
Deliver the Strategy
We turn everything into a strategic narrative – a roadmap and case for action, ready for funders, partners or delivery teams.
Outputs: Strategic Deck, Funding Narrative, Programming Plan
Most places fail in the first 10% of thinking
We help you get it right while the risk can still be managed
Real outcomes, not just reports
No matter the engagement, you walk away with tools to move forward — strategy you can see, share, and act on.

A clearly defined opportunity
that you can act on
Cuts through noise, gets everyone aligned, and builds internal momentum.

Audience insight
that holds up in the room
Useful in pitches, plans, and funding bids — and trusted by partners

Concept visuals
that get the idea across fast
Easy to share, hard to ignore — more persuasive than 50 slides.

A strategy deck
with direction baked in
Not just a plan — a case for what to do next, and why it’ll work






Stop planning in the dark
The earlier you test, the cheaper the pivot
Who we choose to work with
Whether you’re shaping a high street, a public space, or a mixed-used neighbourhood, we work best with teams who understand that smart thinking should start early – before plans get fixed and budgets get spent.
Local authorities and town centre teams
Regeneration and mixed-use developers
Landowners, housing associations, trusts
Design partners, placemaking studios, CICS

Working with Leo helped us shape our thinking at a really early stage. The workshops were focused and collaborative, and the concept designs brought our ideas to life in a way that made sense to stakeholders. What we ended up with was a clear, compelling strategy deck that helped us build momentum and get the right people on board.
– James Leay, Waltham Forest Council
Creative strategy
for places that work
SignalSites is a place-first consultancy, powered by product-thinking.
We help our clients de-risk investment, refine ideas, and deliver projects that people actually use, value, and return to.

Strategy after design & delivery is just damage control
Learn why success starts with finding place-market-fit






You don't need a masterplan.
You need a starting point.
Book a free 30-minute session to discover how
SignalSites can start shaping a place that fits.